Every minute somewhere in the world a woman dies from breast cancer. Our vision is that fewer women die from breast cancer.
We help women find breast cancer as early as possible.
We make an impact by transforming how the world views breast cancer and breast health by “changing the picture of breast cancer for good.” When our work helps a woman realize they have a symptom, or understands the importance of screening, and they get diagnosed early as a result, that’s our ultimate goal.
We partner with passionate people, companies, organizations and teachers around the world to educate minds and improve lives through knowledge and women’s empowerment. This is done through the Know Your Lemons Global Education Program, a 3-pronged approach for early detection that includes: the campaign, volunteer “Lemonistas” and our Know Your Lemons app.
How we reach the General Public: The #KnowYourLemons Campaign is an incredibly popular awareness tool for the public that has reached nearly 1 billion people online alone. The campaign is distributed via social media, posters, videos, lemon-themed merchandise, and experiences that delight.
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