Role:
This volunteer role is perfect for the experienced email marketing manager who is now a
stay-at-home parent looking for a small monthly time commitment to keep their skills current,
or a full-time employee looking for a manageable opportunity to contribute their skills to a good
cause.

Responsibility:
The digital marketing manager’s responsibility will be to use direct-to-consumer media
channels to acquire new customer sign-ups for a lead gen campaign (possibly a “pledge”) —
part of the fun is figuring out the best campaign concept. Prior experience with user acquisition
on Google AdWords, Instagram, Facebook, YouTube, and/or LinkedIn is required. Monthly spend will be quite small, likely in $5K range with lots of small tests in the first few months to
determine best approach. Ideal candidate has funnel optimization experience as well and
would enjoy A/B testing various approaches. Six-month commitment requested.